BEFORE YOU DISCOUNT. START SELLING SMARTER.
Every dealer knows the feeling: your stock is not selling fast enough, portals are getting more expensive and the quality leads are not coming in. So discounting starts to feel like the only option. But what if price is not the real problem?
In Before You Start Discounting, Rolf Westgeest explains how used-car portals such as Marktplaats, AutoScout24, Gaspedaal, AutoTrack, viaBOVAG.nl and mobile. de really work – and why so many dealerships are still failing to make the most of their online potential.
Simply publishing all your cars through your VMS with a few standard photos is no longer enough. Portals are getting smarter, algorithms more sophisticated and the competition faster than ever.
Understand how the game works, and you may not need to compete on price.
Drawing on real-world examples, data and practical experience, you will learn:
• how portal algorithms assess your stock – and how AI is making them smarter
• why visibility and conversion often have little to do with price
• how to optimise your presentation and data to generate better-quality leads
• how to protect your margin before you have even spoken to a potential buyer.
Before You Start Discounting is essential reading for anyone working professionally with used cars – from salespeople and marketing managers to dealers and traders.
UNDERSTAND HOW THE PORTALS WORK, AND YOU WILL SELL SMARTER AND FASTER
Rolf Westgeest is an online automotive specialist, regular speaker, podcast host and columnist. He is the founder of EuroStocks.com (formerly Exportwagen.eu and Webwinkelvoorautos.nl) and helps dealerships get more from their online sales channels. With more than 30 years of experience in the automotive industry, he combines hands-on knowledge with a sharp eye for the digital future of the industry
BEFORE YOU DISCOUNT. START SELLING SMARTER.
Every dealer knows the feeling: your stock is not selling fast enough, portals are getting more expensive and the quality leads are not coming in. So discounting starts to feel like the only option. But what if price is not the real problem?
In Before You Start Discounting, Rolf Westgeest explains how used-car portals such as Marktplaats, AutoScout24, Gaspedaal, AutoTrack, viaBOVAG.nl and mobile. de really work – and why so many dealerships are still failing to make the most of their online potential.
Simply publishing all your cars through your VMS with a few standard photos is no longer enough. Portals are getting smarter, algorithms more sophisticated and the competition faster than ever.
Understand how the game works, and you may not need to compete on price.
Drawing on real-world examples, data and practical experience, you will learn:
• how portal algorithms assess your stock – and how AI is making them smarter
• why visibility and conversion often have little to do with price
• how to optimise your presentation and data to generate better-quality leads
• how to protect your margin before you have even spoken to a potential buyer.
Before You Start Discounting is essential reading for anyone working professionally with used cars – from salespeople and marketing managers to dealers and traders.
UNDERSTAND HOW THE PORTALS WORK, AND YOU WILL SELL SMARTER AND FASTER
Rolf Westgeest is an online automotive specialist, regular speaker, podcast host and columnist. He is the founder of EuroStocks.com (formerly Exportwagen.eu and Webwinkelvoorautos.nl) and helps dealerships get more from their online sales channels. With more than 30 years of experience in the automotive industry, he combines hands-on knowledge with a sharp eye for the digital future of the industry
